Brief: Tyninghame Candles approached me initially to create packaging design for their new scented candle range which included bespoke illustrations. Due to a brand growth, they decided they would like a brand refresh whilst retaining their existing logo. The brief was to provide a more sophisticated colour palette and secondary typography as well as new packaging design that would elevate the new scented candle range.
Approach: We developed on a new colour palette that felt more sophisticated and flexible, introduced a secondary type face and designed bespoke hand drawn illustrations inspired by the key scent ingredients. We kept the handcrafted feel by keeping the lines slightly organic rather than perfect. While ensuring the labels and packaging felt consistent and more premium.
Outcome: A more sophisticated and premium identity that feels true to the brand. The illustrated labels help distinguish each fragrance, creating a cohesive product range. Tyninghame Candles has commissioned bespoke illustrations since the initial project.
Colour Palette: This colour palette was chosen to evoke a luxurious, comforting experience, balancing the rich sophistication of burgundy and the gentle warmth of pink with a clean, modern off-white and a touch of deep blue to inspire relaxation and trust. To bring this vision to life, we use burgundy and pink as our dominant, expressive focal points, while off-white and blue serve as strategic accents to ground the design and guide the eye.
Typography: For our secondary font, we introduced a sans-serif typeface that aligns perfectly with our bespoke wordmark, balancing modern functionality with a modern touch. To bring this vision to life, Sofia Pro introduces a high legibility geometric design that communicates with clarity, anchoring our secondary copy to deliver an intentional, cohesive brand presentation.
Packaging Design & Bespoke Illustration: Each candle features a bespoke label and hand drawn illustration inspired by its key scent ingredients. Together, the individual designs create a cohesive packaging system, giving each fragrance its own distinctive character while maintaining a consistent look across the range.
Business Cards: These business were created based on multipurpose use. Not only do they have contact details, they double as a mini thank you card included with every order, while incorporating essential candle safety information - combining function, brand promotion and customer experience in one design.