Brief: Lush. is a small batch pre-mixed cocktail brand created for people who want to enjoy premium cocktails without the need to mix or have all the ingredients at home. The brief was to create a bold visual identity and packaging system that captured the brand’s vibrant personality while communicating freshness, quality and convenience. Digital and social media assets were also included to create a consistent brand experience across platforms.
Approach: The identity uses a vibrant colour palette for each flavour - featuring a very subtle gradient, bold typography and clean graphic elements to convey the lively, social character of cocktails. A flexible packaging system ensures each flavour feels distinctive while still recognizably Lush. The branding was then extended into digital and social media assets for consistency.
Outcome: The final identity delivers a bold, contemporary brand with strong shelf presence and a memorable visual personality. The scalable system allows the range to grow with future flavours while maintaining a cohesive look and feel.
Social Media: A series of social media visuals created for Lush, showcasing their pre-mixed cocktails. Featuring the cans against backgrounds inspired by their key ingredients, each image is finished with a vintage-inspired photographic overlay to create a distinctive, eye-catching look for social media.
Digital: A landing page design created for Lush, bringing the pre-mixed cocktail range to life across digital platforms. The design was mocked up across desktop, tablet and mobile to showcase how the layout adapts to different screen sizes and devices.